4 Ways to Evaluate the Quality of Your Website Design

 

Creating a website is an easy task, but evaluating its quality is not. You don’t come to know about the quality of a website unless you have some measuring tools. We have compiled four major measuring tools for you. Have a look at them:

Strategy

A good website design is an outcome of a strong strategy. You need to have a design that represents your strategy in a way that people get a clear sense of who are you and what you offer? It should provide a guide map to the visitors about what you want them to do. So before devising a plan or strategy, make sure you know the answers of these questions:

the category of your business,
your target audience, the purpose of your website,
and your expectations from the audience.

After that, evaluate whether your website design has accomplished what you wanted it to. If yes, pat your back. If not, work on it.

Usability

In order to create a good website design, you need to make it user-friendly. You need to design your website in a way that it provides answers to user””s questions before they even put up. There are certain things that you need to keep in your mind. For example, good navigation and speed to engage a user. Now you know what can engage a reader. But if you still have a doubt, ask these questions from yourself:

How long does it take my pages to load, and will visitors get bored waiting?
How easy is it to find information?
Is there a search button for visitors?
Do all the links work? (Test for broken links at W3C Link Checker.)
Does the site work in different browsers? (Internet Explorer, Safari, Firefox, Chrome, etc.)
Does my site work on mobile devices?
If I’m asking for personal details or use a commerce option, is customer information secure? Have I communicated this to my readers?
On the basis of the answers of aforementioned questions, evaluate your website.

Beauty

Though beauty is a relative concept but that doesn””t defy the fact that a good website design follows some aesthetic principles. A good website design align with its brands. It is also clean, and create unforgettable impressions on the heart of a visitor. If you want to evaluate the effectiveness of your website””s beauty, then ask these questions:

Will the style suit my target audience? (i.e., cartoons on a toy company website, elegant layout on a legal website)
What feel does the website give—Orderly or messy? Sparse or crowded? Playful or formal?—and how does that align with my goals?
Does my website’s style align with my brand in terms of colors, feel, graphics, etc?
Where are photos or decorative touches getting in the way of my message?
Is the style consistent throughout the website?

Content

It is often said that content is a king. The better the content is, the higher chances you have to get your message across through your website.
Readability is a really important tool because it identifies you with your readers.  Let’s understand the importance of content this way. Suppose you have invited some guests at your house. You will try to wear best clothes so that you look good, because your appearance will speak volumes about your personality. Similarly, a good content will speak volumes about your website. So, make sure you add the best content on your website. If you want to know the quality of your website content, ask these questions from yourself:

Is there enough contrast between background colors and font colors?
Will this content be relevant to the reader?
Does the design make content easy to find?
Are the fonts I’ve chosen readable?
Is all the text big enough?

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